After a weekend of work, watching the NCAA men's basketball tournament and Wes Anderson's "Rushmore" (highly recommend it), I'm back on the blogging wagon--this time to offer my take on by far the most entertaining and least annoying ad campaign I've seen during the tournament.
It begins and ends with Rhys Darby. The New Zealand stand-up comic--most known for playing band manager Murray Hewitt in HBO's short-lived "Flight of the Conchords"--takes center stage as a character who visits people doing cool technological stuff in HP's "Let's Do Amazing" campaign. These ads are a bright spot on the tournament's otherwise uninspired, boring and unfunny ad landscape. Here's the introduction.
People might argue Darby is funny solely because his accent. It certainly makes him sound funnier than most people, but his timing and delivery are impeccable, too. And who cares? Funny is funny.
The 30-second spots are great, and thanks to the magic of YouTube, I put them all together in one place.
Darby's character visits The Venetian
Darby's character goes to UPS warehouse
Darby's character visits, who else, Dr. Dre
Darby's character visits HP Labs
So what does Darby think of the ads? He says the curious character is a lot like a kid.
Rock on, Darby. Hope to see you in a Murray-inspired TV show soon.
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